Rockin' For A Cure Concert

For Ian's Friends Foundation (IFF) fourth annual Los Angeles fundraiser, we hosted a yacht rock concert to reimagine the nonprofit fundraising event format. Instead of a seated evening with plated dinner, guests mingled and danced while we tray passed sliders, tuna bites, chicken & waffles, and pasta bolognese. Between band sets, we shared IFF's work and annual progress report, listened to a mother share her story of losing her son to medulloblastoma, and fundraised nearly 500k for pediatric brain tumor research. What an impactful and fun evening in support of an organization fighting for a cure.